Cases

    itsthefreek makes communication that encourages people to do something new. Here's a selection of my recent work.

    Blauwalg became, out of nowhere, the feast of the year

    The Alblasserwaard was not exciting in terms of music and nightlife. Blauwalg Festival is changing that. From 0 had to Blauwalg Become a concept that appeals to the imagination both online and on the festival grounds. It worked. All the cards went up. The day became unforgettable. And 'Algje' is now a well-known Alblasserwaarder.

    Concept: target audience, story
    Production:
    identity, website, social media, printed matter, aftermovie (together with Gerjans)
    Communication & PR:
    regional newspapers, music blogs, social media

    Mendixtrainingen.nl brings building apps to non-techies.

    Building apps is no longer abracadabra since the introduction of Low Code platforms such as Mendix. With Mendix you'll get a long way by dragging and dropping building blocks. You can learn that already, but so far only from real techies. Mendixtrainingen.nl gives low-code courses a human face. For the new generation of app builders, the only limitation is their creativity. 

    Concept: target audience, story
    Production:
    website, events
    Communication:
    strategy

    The Holland Cup brings fans close to breakthrough cycling talent.

    Following sport is also top sport, and fans also want to win. But spotting new talent in cycling races in the 'first division' was difficult. The Holland Cup is a new cycling competition that brings fans and cycling talents together. The storyline runs throughout the year, with live streams, interviews and interludes. With success: the Holland Cup can be followed on multiple TV channels and online news platforms, and sponsors help to grow further.

    Concept: brand, strategy
    Production:
    identity (update), website (together with Menno van Driest), social media, livestreams design, website editing
    Communication & PR:
    TV, news media, social media

    Syndion wanted more interest and applications for their vacancies.

    Like so many healthcare institutions, Syndion has quite a few vacancies. Werkenbijsyndion.nl already existed, but that website was aimed at a multitude of target groups and ultimately didn't really appeal to anyone anymore. The new design ensures that jobseekers can easily find a suitable vacancy and get to know the company in the meantime.

    Concept: target audience, story
    Production: website design